McFarlane

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So far admin has created 6 blog entries.

3 Key Lessons from Gary Vaynerchuk’s Crushing It

2018-03-07T22:38:23+00:00February 25th, 2018|Marketing, Social Media|

If you thought that the topic of personal branding was "overdone", think again. Gary Vaynerchuk's latest book Crushing It! is unique and refreshing as it highlights the stories of people who have found success after implementing Gary Vee's principles and best practices. It's a "fluff-free" book that has value from the very first sentence. [...]

Does the Market Want What You Have to Offer?

2017-11-05T20:04:38+00:00November 5th, 2017|Marketing|

  1. Does Your Potential Customer Value Your Offering? Before you invest a lot of time and money into creating a solution for a problem, you have to assess the number of people who care about the solution. Not only does the potential end customer have to care, they also have to be willing [...]

3 Ways to Get Your Business to Go Viral

2017-08-07T22:18:14+00:00August 7th, 2017|Branding, Marketing, Social Media|

There is a crucial juncture in which ideas turn into action, action turns into trends and trends turn into movements. Businesses, whether small, medium or large can also experience such phases. Malcolm Gladwell terms this transitional phenomenon in the best-selling book, The Tipping Point. Good to know. So how does this help me to [...]

How to Create an Impact with Valuable Content

2017-05-27T22:09:03+00:00May 27th, 2017|Branding, Marketing, Social Media|

Everyone wants to be noticed. Your company’s brand is no different. It needs the attention, most importantly the attention of your target audience. Humans need to communicate. Social talk is the most common driver for sharing content. The content does not have to be ground breaking or controversial but simply act as a social [...]

5 Tips for Successfully Managing Your Company’s Brand

2017-05-27T22:19:47+00:00August 16th, 2016|Branding|

You only get one chance to make a first impression. For your business, your brand is all about the impression you make. What reputation does your company have? Is it consistent and does it establish trust and credibility? Your brand should embody the core of what the business is and its values. Customers connect [...]

4 Cost-Effective Tips For Amplifying Your Online Content

2017-03-07T22:23:18+00:00June 5th, 2016|Social Media|

Content. We don’t know how many times a day we  come across someone throwing around the word content or one of the latest buzzwords “content marketing”. The thing is, alot of people focus on the content (don’t get us wrong, this is important) but forget about the marketing part. What good is your content if you're not [...]